Concurrent media exposure is een begrip dat in de Verenigde Staten tot stand is gekomen. Het uitgangspunt ervan stelt dat mediaconsumptie niet grotendeels afzonderlijk gebeurt, maar dat vaak twee…
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Each year we product trends based to help us think about how the worlds of technology and media will change over the next few years. There are lots of…
Aegis Media and Social Misfits Media, a social media consultancy for charities and NGOs, have published a best practice guide for charities, NGO`s and social enterprises to help navigate the…
This bulletin from Mediascope Europe brings you an analysis of automotive consumers focusing on how today`s online environment, with multiple internet devices, is impacting their media behaviours and brand connections.…
This Bulletin brings you an analysis of the 16-24 demographic including their digitally focused media consumption, how they are seeking to connect with brands online and the multiple devices…
This bulletin provides an analysis of online shopping in Europe and the media consumption habits of online shoppers: E-commerce is booming in Europe Conversion rates up amongst…
Deloitte has for the third time conducted the Global Mobile Consumer Survey an annual snapshot of the mobile consumer. The survey offers insights from 37,600 respondents in more…
Marketeers over de hele wereld zijn optimistisch over de groei van hun marketingbudgetten. Dit blijkt uit onderzoek dat is uitgevoerd door de International Federation of Direct Marketing Associations (IFDMA)…
Never change a winning horse: in het eerste semester ging de derde golf door van de studie naar de kwaliteit van de B2B media en haar relatie met de…
The evolution of the display advertising market over the past few years has been phenomenal. Among other technology advancements, the emergence of cloud computing and affordable automated technologies which…