Belgian professional publishers analysed in depth the new mobile landscape and collected the most important data such as page requests on the mobile websites and downloads of the…
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Décembre 2013 : Iminds (anciennement IBBT) publie la vague 6 de l`étude Digimeter consacré à la possession et l`utilisation des médias etdes technologies de l`information et de la communication en…
In this presentation an answer on the following questions: How do marketers feel about using paid social media advertising? What opportunities lie ahead in video, mobile and native advertising…
Tablets have reached far beyond the ranks of early adopters and into the hands of older mobile adults across mature markets, according to research from Deloitte. Read the results…
This presentation addresses these key questions: What is the role of mobile devices within today`s multiscreen, multiplatform landscape? How do social media and video content bridge consumers` cross-screen interactions?…
UK digital advertising spending will reach £6.1 billion (over $9.68 billion) this year, eMarketer estimates, and rise another 37.7% between 2013 and 2017, when it will tally £8.4 billion (around…
« Concurrent media exposure » est un concept développé aux Etats-Unis. Son point de départ est que la consommation des médias n`est pas majoritairement isolée, mais que deux (ou…
Each year we product trends based to help us think about how the worlds of technology and media will change over the next few years. There are lots of…
Aegis Media and Social Misfits Media, a social media consultancy for charities and NGOs, have published a best practice guide for charities, NGO`s and social enterprises to help navigate the…
This bulletin from Mediascope Europe brings you an analysis of automotive consumers focusing on how today`s online environment, with multiple internet devices, is impacting their media behaviours and brand connections.…