De laatste jaren is de markt voor display advertising aan verandering onderhevig. Onder meer de intrede van cloud computing en (betaalbare) mogelijkheden om big data te verwerken, leiden in de…

Bruno Peeters geeft op zijn blog de nieuwe cijfers van sociale media in België weer. Hieronder vindt u een overzicht van de trends die zich afgelopen maand hebben voorgedaan: •  …

Deloitte TMT Predictions 2014 De opkomst van wearables zet ook in 2014 door. Deze gadgets die op het lichaam gedragen worden, kunnen op termijn worden ingezet voor medische doeleinden. Online…

  In this presentation an answer on the following questions: How do marketers feel about using paid social media advertising? What opportunities lie ahead in video, mobile and native advertising…

  Tablets have reached far beyond the ranks of early adopters and into the hands of older mobile adults across mature markets, according to research from Deloitte. Read the results…

  This presentation addresses these key questions: What is the role of mobile devices within today`s multiscreen, multiplatform landscape? How do social media and video content bridge consumers` cross-screen interactions?…

UK digital advertising spending will reach £6.1 billion (over $9.68 billion) this year, eMarketer estimates, and rise another 37.7% between 2013 and 2017, when it will tally £8.4 billion (around…

  Each year we product trends based to help us think about how the worlds of technology and media will change over the next few years. There are lots of…

Aegis Media and Social Misfits Media, a social media consultancy for charities and NGOs, have published a best practice guide for charities, NGO`s and social enterprises to help navigate the…

This bulletin from Mediascope Europe brings you an analysis of automotive consumers focusing on how today`s online environment, with multiple internet devices, is impacting their media behaviours and brand connections.…