Once again, programmatic trading accelerated throughout Europe. Overall, programmatic ad spending increased 16% from 2Q14 to 3Q14, and year-over-year growth topped 200% from 3Q13 to 3Q14. September 2014 saw rapid…

When Super Bowl XLIX kicks off on February 1, the NFL championship won`t be the only title that`s on the line. With more than a hundred million viewers glued to…

Spending on digital ads in France is expected to pass the $3 billion mark this year and account for 20.2% of total media ad spend, with this number increasing to…

In a nutshell: •  Globally, media owner advertising revenues are forecast to grow by +4.8% in 2015 to $536 billion.   •  The stronger economic environment expected for next year…

Media and ICT adoption in Flanders   Adoption of computers (both laptops or computers) has stablized at 92,0% (-0,4)*. The laptop remains the most popular type of computer at an…

Souvent, nous nous demandons à des conférences et dans des études quels développements nous attendent encore dans le domaine du online. Mais qu’est-ce qui ce qui se passe réellement dans…

  Overview on media news and innovations by Havas Media Belgium.

OPPA a établi une synthèse  des études d`impact des marques qui ont été réalisées par ses membres entre le 1er janvier et le 31 décembre 2013. Au total les membres…

The following topics are presented: How marketers are budgeting and organizing for paid vs. organic social marketing Why mobile is critical and how video fits in How real-time marketing is…

Le document ci-joint donne un aperçu des investissements publicitaires en 2014 Q3 – 2013 Q3 et 2014 Q1-Q3 – 2013 Q1-Q3, au niveau national.