BMMA Lunch Talk: Stretching from Media Advertiser to Media Saleshouse

Two well-known media leaders take the stage to explore what really changes when you move from one side of the table to the other.

For this new BMMA Lunch Talk, Valérie Morfitis and Fabien Bourgies will come together to share their unique journeys across the media ecosystem, reflecting on what it means to move from advertiser to media saleshouse and how perspective transforms practice.

Through an open and dynamic conversation, they will revisit the key moments of their journeys, the lessons learned from both sides of the media value chain, the mindset shift and what changing perspective means for the future of media. “You never look at the other side the same way once you’ve sat in their chair.”

The discussion will be moderated by Alessandro Papa, who will guide this inspiring exchange on professional transitions, industry perceptions and the future of media collaboration.

The session will be conducted alternately in French and Dutch.