BMMA Lunch Talk: Stretching from Media Advertiser to Media Saleshouse

Two well-known media leaders take the stage to explore what really changes when you move from one side of the table to the other.

For this new BMMA Lunch Talk, Valérie Morfitis and Fabien Bourgies will come together to share their unique journeys across the media ecosystem, reflecting on what it means to move from advertiser to media saleshouse and how perspective transforms practice.

Through an open and dynamic conversation, they will revisit the key moments of their journeys, the lessons learned from both sides of the media value chain, the mindset shift and what changing perspective means for the future of media. “You never look at the other side the same way once you’ve sat in their chair.”

Valérie Morfitis – CEO, Ads & Data

A globally renowned media leader with a strong footprint in the Belgian media landscape, Valérie has built her career by navigating commercial, marketing and media strategic roles (at Unilever) that connect brands, agency partners, and media owners. Her cross-functional expertise brings a sharp understanding of how media value is created in order to deliver business growth.

Fabien Bourgies – Country Manager Belgium, Channel Factory

Fabien has developed a strong track record across media strategy, business development, and commercial leadership (at Diageo, Coty and Pernod Ricard). His experience on both sides of the ecosystem gives him a pragmatic and forward-looking vision of the evolving relationship between advertisers and saleshouses.

The discussion will be moderated by Alessandro Papa, who will guide this inspiring exchange on professional transitions, industry perceptions and the future of media collaboration.

The session will be conducted alternately in French and Dutch.