Kantar: How AI can supercharge the development and delivery of bold new ideas

AI is revolutionising marketing, but what about innovation, a space where human curiosity and creativity have long led the way?

In the booklet “Intelligent Innovation: How AI can supercharge the development and delivery of bold new ideas”, Kantar explores how AI is transforming the innovation process, helping you unlock new opportunities and deliver bold innovations.

In this new landscape, brands that don’t understand what AI can do for them, or that don’t have the right agents with the right understanding and the right data sets, risk getting left behind. This booklet explores the huge potential that AI has when used in the right way.

Download this booklet to:

• Explore the current innovation landscape and how cutting-edge tech fuels successful innovators today.
• Learn more about the pivotal role AI plays at every stage of innovation and how to make it work for your brand.
• See how innovative brands leverage AI to boost success while understanding how to tackle its challenges head-on.