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« Concurrent media exposure » est un concept développé aux Etats-Unis. Son point de départ est que la consommation des médias n`est pas majoritairement isolée, mais que deux (ou…
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Each year we product trends based to help us think about how the worlds of technology and media will change over the next few years. There are lots of…
Aegis Media and Social Misfits Media, a social media consultancy for charities and NGOs, have published a best practice guide for charities, NGO`s and social enterprises to help navigate the…
This bulletin from Mediascope Europe brings you an analysis of automotive consumers focusing on how today`s online environment, with multiple internet devices, is impacting their media behaviours and brand connections.…
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This Bulletin brings you an analysis of the 16-24 demographic including their digitally focused media consumption, how they are seeking to connect with brands online and the multiple devices…
This bulletin provides an analysis of online shopping in Europe and the media consumption habits of online shoppers: E-commerce is booming in Europe Conversion rates up amongst…
Deloitte has for the third time conducted the Global Mobile Consumer Survey an annual snapshot of the mobile consumer. The survey offers insights from 37,600 respondents in more…
Les marketeers du monde entier sont optimistes en ce qui concerne la croissance de leur budget marketing. Voici ce qui ressort de l`enquête menée par l`International Federation of Direct…
Never change a winning horse : un 3e field de l`étude sur la qualité de la presse B2B au travers de sa relation avec ses lecteurs a eu lieu…
De Vlaamse Regulator voor de Media publiceert vandaag het rapport ‘Mediaconcentratie in Vlaanderen 2013’. In het rapport wordt de Vlaamse mediasector uitgebreid beschreven en wordt de mediaconcentratie gemeten. …