In order to design a clear picture of the representation of premium content sites on the Belgian market, OPPA analyzed the page requests, sessions and duration of the members` sites:…
16 jan 2018 | Wim Van Loock
De online advertentiemarkt wordt geconfronteerd met uitdagingen als een gebrek aan transparantie, niet-menselijke trafiek en fake news. Daarom zetten de uitgevers verenigd in de OPPAb nu hoge standaarden uit voor adverteerders en consumenten.
Belgian professional publishers analysed in depth the new mobile landscape and collected the most important data such as page requests on the mobile websites and downloads of the…
With this guide the OPPAb will in the first place reach new recruits and school leavers doing the first steps in the world of digital media as digital media…
1.Qualitative content sites create reasons for consumers to talk about brands, which allows marketers to reach highly engaged targets through advertising in a premium environment. 2.1 out of 2 visitors…