At the 9th edition of its annual Interact conference IAB Europe today announced that online advertising grew 11.6% to a market value of 30.7bn in 2014. The AdEx Benchmark…
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Spending on digital ads in France is expected to pass the $3 billion mark this year and account for 20.2% of total media ad spend, with this number increasing to…
Het IAB (Internet Advertising Bureau) groepeert meer dan 200 leden uit het Belgische media- en reclamelandschap en lanceert de trendsbarometer IAB Matrix. De studie is een monitoring van de digitale…
PwC heeft zijn jaarlijkse Global Entertainment & Media Outlook uitgebracht. De opmerkelijkste resultaten worden hieronder uiteengezet. Er wordt verwacht dat nà 2018 er meer wordt uitgegeven aan internetreclame dan…
Last year, global mobile ad spending increased 105.0% to total $17.96 billion, according to new figures from eMarketer. In 2014, mobile is on pace to rise another 75.1% to…
In this presentation an answer on the following questions: How do marketers feel about using paid social media advertising? What opportunities lie ahead in video, mobile and native advertising…
UK digital advertising spending will reach £6.1 billion (over $9.68 billion) this year, eMarketer estimates, and rise another 37.7% between 2013 and 2017, when it will tally £8.4 billion (around…
AdEx Benchmark Survey
IAB Europe
Kimon Zorbas
mobile advertising
online advertising
video advertising
IAB Europe`s annual AdEx Benchmark survey the definitive guide to the state of the European online advertising market was released at IAB Europe`s Interact conference in Barcelona (May…
This chart of Statista, a German-American statistics company, shows the estimated mobile advertising revenues of the largest mobile ad selling companies in the United States.