Op 14 mei ontving BMMA Xavier Bouckaert, CEO van Roularta Media Group, die met zijn talk “David and Goliath” de verhouding besprak tussen uitgevers en de internationale giganten GAFA (Google, Apple, Facebook, Amazon). Zijn inzichten leest u hier.
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Deze white paper gaat dieper in op de blockchain-technologie en de toepassing ervan in digitale reclame. Hiervoor wordt een beroep gedaan op de expertise van bedrijfsleiders, onder leiding van het IAB Europe Education & Training Committee.
More than 60% of music streaming is tied to “moods and moments” and done on mobile, according to a report of GroupM and Spotify. GroupM expects these streaming mobile activities to translate into entirely new budgets for ad spending.
AdEx Benchmark Survey
digital advertising
IAB Belgium
IAB Europe
Patrick Steinfort
Stéphanie Radochitzki
...
Volgens het AdEx Benchmark onderzoek, uitgevoerd door IAB Europe, bereikten de budgetten die verleden jaar op Europese schaal besteed werden aan digitale reclame 36 miljard euro, wat een groei is…
Economy in France may be in the doldrums, but the country`s digital advertising market is thriving. According to the most recent edition of the Observatoire de l`e-pub, issued by le…
Advertising is essential to the success of the European digital market. It has a key role in helping fund digital content, services and applications, making them widely available at little…
It`s clear that the Internet of Things (IoT) has huge implications for the future of digital technology and more specifically for the digital advertising industry. This new white…
The IAB Europe Programmatic Trading White Paper addresses current challenges faced by the industry, including the control over big data, transparency and the role of Programmatic Trading in the digital…