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Kantar Media Reactions 2025: Your guide to the media landscape

Kantar Media Reactions
Kantar Media Reactions 2025: Your guide to the media landscape

Kantar announces the launch of the sixth edition of Media Reactions, the global media study based on insights from around 21.000 consumers across 30 markets and 1.000 senior marketers worldwide.

With campaigns proving to be seven times more impactful when reaching a receptive audience, choosing the right media environment is critical to unlocking their full potential. Media Reactions helps you to identify where your brand’s ads are most preferred by consumers and marketers globally. Similarly, it informs media owners of what to provide to their advertiser partners for their own brand growth.

Download the guide or the global presentation.

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