Fuel18 – inspirational seminar by Medialaan: BBC’s R&D develops Object Based Media (Ian Forrester)

Ian Forrester – Senior “firestarter” Producer for the BBC’s R&D North lab – focuses on open innovation and new disruptive opportunities via open engagement and collaborations with start-ups, early adopters and hackers.
He’s currently researching Future Narrative and Storytelling, with a technology he calls Perceptive Media. A new kind of method for broadcasting, which pairs the best of broadcast with the best of the internet to create an experience similar to sitting around a bonfire telling each other stories.
His definition of the History of Storytelling is: ‘immersive, engaging, participatory & adaptive’.
His research on Object Based Media leads to perceptive media. It allows countless different variations adapted to personal context, time, location and environment.
A very useful application of this tool is to adapt the music in a television show for different countries. Musical atmosphere is defined upfront and adapted into local/regional variations according to the available rights and potential clearing of the music.
The researchers develop tools to help filmmakers manage the creative process from glass-to-glass (from the lens of the camera to the screen).
The labo research is always open for feedback on this site.
Lees ook

De line-up van Fuel is bekend: re-think reality, re-think content, re-think customer experience, re-think industries
Op 19 april vindt de tweede editie van Fuel plaats, het inspiratieseminarie van Medialaan over de impact van de nieuwste technologieën op media en telecommunicatie. Naast Youtube-ster Casey Neistat zijn ook alle andere sprekers bekendgemaakt.

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