VIA Webinar: The Power of Creativity

“The Power of Creativity” is an exclusive webinar hosted by VIA in collaboration with the Global TV Group. It explores why creativity is essential for brand growth, with an emphasis on emotional storytelling and the unique effectiveness of TV.

In this free session, two of the industry’s most compelling voices, Sir John Hegarty and Orlando Wood, will unpack why creativity is vital for long-term success and how brands can reclaim attention in today’s complex media environment.

🎙️ Speakers:

• Sir John Hegarty: legendary advertising pioneer (Saatchi & Saatchi, TBWA, BBH), knighted and renowned for his insight into creativity as “oxygen for growth”.

• Orlando Wood: Chief Innovation Officer at System1, advertising effectiveness expert, IPA Fellow, author of Lemon and Look Out, presenting on the “Creative Revolution”.