Solvay Lifelong Learning: The ‘Marketing Edge’ series

Advanced Digital Advertising Strategies

That is the clear promise of the module we’ll be teaching at Solvay Brussels School.

Let’s be honest: over the past few years, digital marketing has become obsessed with short-term metrics. Biased attribution models, blind faith in algorithms, and the illusion of precision… In the rush to optimize dashboards, it is easy to lose sight of how digital actually drives business growth.

This module is designed to help you zoom out and get back to what actually works.

What you’ll walk away with

🔸Bridging Brand & Performance: learn how to deliver immediate results while building long-term equity.
🔸Capturing Genuine Attention: understand what makes people stop scrolling, feel something, and remember your brand.
🔸Full-Funnel Thinking: connect awareness, consideration, and conversion in a way that reflects how customers actually decide and buy.
🔸Pragmatism with Data & AI: spot the blind spots in algorithms and leverage AI intelligently to boost effectiveness without sacrificing strategic judgment.

In the future, effectiveness won’t come down to knowing which buttons to push on ad platforms. It will belong to leaders who combine strategic clarity, curiosity, and logic to drive real results.

Speakers

Dhan Claes: She studied Applied Economics at Katholieke Universiteit Leuven and completed a Postgraduate in Marketing Management at EHSAL Management School in Brussels. She is currently the Managing Director at Semetis, where she
leads innovative digital campaigns and strategic initiatives for major advertisers in Belgium.

Margaux Marien: She holds a degree in Business Engineering from Solvay Business School. She is currently the Business and Client Director at Semetis, where she specialises in developing digital strategies for various industries, including B2B and international markets.

Dates

13 and 16 October.