Programmatic Advertising Summit
24 april, 12:00 pm - 18:00 pm
Ready to master Programmatic Advertising in 2026?
What really matters beyond the buzzwords
Programmatic advertising is no longer just about automation and efficiency. In 2026, it has become the backbone of modern media strategies, connecting data, technology and decision-making across channels. In a world where media buying is increasingly automated, decision-making has become the real strategic challenge.
As automation, AI and omnichannel activation reshape the ecosystem, advertisers and agencies face growing complexity while striving to maintain control, transparency and measurable impact. The question is no longer how media is bought, but how strategic choices are made and by whom.
This half-day event brings together advertisers, agencies and ecosystem experts to explore how programmatic advertising is evolving in practice. Through real-world perspectives and concrete discussions, it focuses on the decisions that truly create value in 2026. Because today, programmatic advertising is not about buying media faster. It’s about making better decisions.
Why attend?
Learn how contextual advertising and generative AI are impacting the programmatic advertising. Make the best use of your time at our event with several sessions in one afternoon. Our aim is to make this event the best content-driven programmatic gathering in Belgium. Attendance is limited to ensure relevance, quality of discussions and genuine exchanges between participants. Throughout the afternoon, we will focus on the questions that shape programmatic strategies today:
- Where is value really created in programmatic advertising?
- How much control do advertisers actually have in automated environments?
- When should automation lead and when should humans intervene?
- How can complexity be reduced without sacrificing performance?
- Which decisions will matter most for media strategies in 2026?
Speakers
- Gaelle Toussaint: Media & Innovation Manager @Samsung
- Gauthier Mine: Head of Sales Benelux @Displayce
- Cobe Babylon: Digital Marketing Manager @Brussels Airlines
- Benjamin Sekkai: CMO Benelux @Stellantis Benelux
- Laura Jaeck: Client Lead @Amazon Ads Benelux
- Alexandre Devleeschouwer: Digital Media Strategist @DPG Media Advertising Belgium
- Roosmarijn Quartier: @Ex-Tui
- Nicolas Elshout: Head of Digital @Tui
Location: Brussels.