BMMA Lunch Talk: Orange and Union Saint-Gilloise, inside a winning partnership

A telecom brand and a football club, one alliance. How do you build a partnership that lastingly strengthens both?

Join us for a BMMA Lunch Talk with Miguel Aguza, Communication Director at Orange Belgium, and Malik Azzouzi, Chief Commercial Officer at Royale Union Saint-Gilloise. Together they’ll share why they teamed up, how the collaboration works in practice, the campaign they created with agency Digizik around the club’s supporters, and what Orange’s step up from hey! to main sponsor means for both.

Inspiring insights, great company, and the chance to reconnect with your peers over lunch.

Miguel Aguza – Communication Director, Orange Belgium

Malik Azzouzi – Chief Commercial Officer, Royale Union Saint-Gilloise

The discussion will be moderated by Philippe Buyle.