Kantar Webinar: Media Reactions 2025
23 september, 10:00 am - 11:00 am
Your guide to the media landscape
Brands maximise growth by predisposing more people to think they are the right choice. This is done by building salience and a positive mental perception in the minds of both clients and non-clients.
Campaigns are seven times more impactful among a receptive audience, so understanding the media landscape is a key cornerstone of this journey.
Are you investing in the right media channels and platforms?
Media Reactions is an annual study that provides a comprehensive overview of the evolving media landscape to help advertisers (brands), media agencies and media owners navigate media decisions. This year it shares insights from around 21.000 consumers in 30 markets and 1.000 senior marketers worldwide.
Register for the webinar where Kantar media experts reveal new findings from this year’s study, explore today’s marketing challenges, and uncover the most preferred media channels and brands among both marketers and consumers.