Influence Forward
22 september
The industry’s biggest questions. One afternoon. No filters.
Influencer marketing is no longer a bet. It is a $40 billion industry, and in 2026 it is asking harder questions than ever before. Who do audiences actually trust? How do you turn reach into revenue? Where does responsibility end and restriction begin?
Influence Forward is where Stellar & IMA bring together the Belgian influencer marketing community to work through those questions. Not in polished presentations designed to impress, but in honest conversations between the people actually doing this work.
Brands, agencies, content creators, and platforms. All in the same room, on the same level, with nowhere to hide and no reason to. Come for the conversations on stage. Stay for the ones that happen over cocktails after.
Organizers. Two teams. One mission.
Influence Forward is brought to you by Stellar and the Influencer Marketing Alliance, two organizations deeply involved in the evolution of influencer marketing in Belgium and across Europe. One brings technology, data and innovation. The other brings the community, the standards and the conversations that move the industry forward. Together, they share the same ambition: helping influencer marketing grow responsibly, professionally and sustainably.
Program
- TikTok: Beyond the Scroll. From culture and community to conversion with TikTok Shop: how brands can build a true full-funnel TikTok strategy.
- When Creators Become the Newsroom. What the rise of “newsfluencers” or “creator-led news” means for audiences, media and platforms, and how the phenomenon rewrites the rules of trust and responsibility.AI
- Changed the Game. Now What? From creator selection and content creation to measurement and brand safety: where AI is delivering real value and risks.
- When the Founder Becomes the Influencer: Kazidomi’s Success Story. How Emna Everard turned personal voice and founder-led storytelling into a brand-building asset.
- Certified Influence: From Badge to Impact. One year in, what does certification really mean for creators, for brands and for the partnerships between them?
- Behind the Influence: Nespresso’s & L’Oréal’s Success Stories. Inside the strategies, creative choices and defining campaigns of brands setting the standard in influencer marketing.
- Influence in a 360° Communication World. How creator content breaks out of the feed to power the entire communication ecosystem, not just a standalone tactic.
Our speakers who bring influence forward.
Among others:
- Fabio Digiacomo, Strategic Partner Dev. @Google
- Louis Lavis, Brand Partnership Manager @TIKTOK
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Astrid Mattelaer, Head of PR & Influence @PUBLICIS
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Emna Everard, Founder & CEO @KAZIDOMI