Executive Master in Digital Marketing & Sustainable Strategies – Module 4: Building Meaningful Brands with Integrated Marketing Communication Excellence

Don’t miss out on the opportunity to take part in the 4-day course on Building Meaningful Brands at the Solvay Brussels Schools of Economics and Management, jointly organised by the BMMA, the Belgian Management and Marketing Association.

This module, which is a part of the Executive Master in Digital Marketing & Sustainable Strategies,is an intense deep dive in a comprehensive framework for developing integrated marketing communication strategies that align business goals with consumer needs, using cutting-edge tools like Generative AI to create sustainable brand value.

Module Objectives:

By the end of this module, you’ll be equipped to:

• Develop integrated communication strategies that align marketing objectives with long-term brand building.
• Leverage AI tools to enhance advertising and communication effectiveness.
• Understand and apply the B.A.S.T.A.R.D. framework to manage stakeholders and communication channels efficiently.
• Measure the effectiveness and efficiency of communication efforts through ROI and reporting best practices.

You’ll be guided by Hugues Rey, whom  brings over 30 years of experience in media agency development, focusing on digital and data infusion. A Commercial Engineer from SolvayBrussels School of Economics and Management, he is currently the CEO of Havas Belgium.

Practical information:

• Dates: 9, 11, 30 September and 2 October.
• Download the brochure here.