C Square: AI Academy

MORNING SESSION (9:00-12:00)

      >>> Advanced Prompting in ChatGPT or Copilot

Duration: Half-day (3 hours)
Target Audience: Communication professionals, PR officers, spokespeople, internal communication staff
Requirements: Paid version of ChatGPT or Copilot + basic knowledge of prompting
Price: 275eur for C Square members / 375eur voor non members (excl. vat)
Max 15 NL & 15 FR participants !

WHY THIS TRAINING?

In a fast-paced environment where speed, precision, and impact are essential, AI offers a strategic edge — but only if you know how to steer it effectively. This training teaches communication professionals how to turn complex tasks into powerful prompts using advanced techniques and frameworks, tailored to their field — from drafting press releases to managing crises, engaging stakeholders, or planning content.

LEARNING OBJECTIVES

After this session, participants will:

• Understand how to guide AI to support complex communication goals
• Be able to build context-aware prompts using advanced techniques and frameworks
• Know how to use AI as a

SESSION CONTENT

Strategic Prompt Thinking in Communication

• What is advanced prompting and why is it a gamechanger in corporate communication?
• The AI mindset: thinking in roles, scenarios, and communication objectives
• Use cases: reputation management, Q&As, tone-of-voice optimization, stakeholder analysis

Building Blocks of a Powerful Prompt

• Types of prompts: informative, brainstorming, corrective, iterative
• Frameworks like PACT, ACCR, and Chain of Thought applied to communication tasks
• Context management: how to steer tone, role, format, and output style

From Prompt to Dialogue

• Working iteratively: using AI for drafts, revisions, and nuance
• Evaluation: how to critically assess AI-generated output
• Applications: drafting statements, responses, presentations, or speeches

TEACHING APPROACH

• A mix of explanation and hands-on exercises
• Mini-cases based on typical communication scenarios

AFTERNOON SESSION (13:00-16:00)

    >>> Build your own AI agent (for corporate communication)

Duration: Half-day (3 hours)
Target Audience: Communication professionals, spokespeople, internal communication officers, PR staff
Requirements: Paid version of ChatGPT or Copilot (Studio) with the possibility to create Agents– basic knowledge of prompting techniques
Price: 275eur for C Square members / 375eur voor non members (excl. vat)
Max 15 NL & 15 FR participants !

WHY THIS TRAINING?

In communication, every nuance matters: tone, clarity, timing, and consistency. By building their own AI agent, communication professionals create a digital assistant that supports them in drafting messages, press releases, preparing answers to frequently asked questions, maintaining tone of voice, and structuring content according to brand guidelines. No more scattered prompts—just one smart, personalized GPT/Agent that’s always ready with the right approach.

LEARNING OBJECTIVES

After completing this training, participants will:

• Have built a customized AI agent tailored to their communication needs
• Be able to use this agent for tasks such as press releases, content creation, media responses, FAQs, and internal communication
• Know how to continuously refine and optimize their AI for consistent and efficient output

COURSE CONTENT

Why a GPT?

• What is a GPT/agent, and how does it differ from classic prompting?
• How do you start with the creation of your GPT/agent?
• Use cases in communication: templates for press releases, intranet posts, answers to standard questions, etc.

The Building Blocks of a GPT Agent

• Roles and instructions: define the agent’s profile (e.g. spokesperson, editor, brand guardian), system prompt.
• Adding context: tone of voice, brand style guides, sample texts, work instructions, knowlegde base.
• Define output settings: response length, structure, audience and channel sensitivity

Building Your Own GPT/Agent

• Hands-on in ChatGPT Custom GPT or Copilot Studio
• Step-by-step: writing instructions, uploading documents, adding sample interactions
• Live testing, optimization, and troubleshooting with expert guidance

TEACHING APPROACH

• 1 hour of theory, followed by 2 hours of hands-on building with live coaching
• Each participant works based on their own communication context