BMMA: Is SEO dead or alive?

The summer break is behind us, and we are thrilled to kick off the new season with a must-attend masterclass on one of the hottest topics in digital marketing today: How AI is transforming search and what you must do to stay visible.

Search is evolving faster than ever. AI-powered answers are rewriting the rules of SEO, creating both threats and opportunities for every brand. If you don’t adapt, you risk disappearing from the map.

At this exclusive session on GEO (Generative Engine Optimization), you will learn how to:

• Understand why this shift matters right now
• Anticipate the rise of AI-powered search and its impact on competition
• Build a winning search strategy in an AI-first world
• Track and measure your brand’s visibility in generative search
• Apply real-world examples and walk away with a clear action plan

No jargon. No fluff. Just sharp insights and practical strategies tailored to different industries.

Speakers

• Germain Deflandre, Founder & CEO of Elocos, specialist in SEO & GEO
• Gilles Bindels, Partner & CEO of MentionLab, expert at the intersection of AI, Search & Brand Performance