BMMA in Action: Societal Marketing

73% of brands could disappear without anyone noticing! So… can brands really save the planet… or are they just saving themselves?

A world in the process of reinventing itself: is the old model dying, or is the new one really being created? It’s chaos! Transitions are many, much more than digital and ecological only. Geopolitics has violently returned to the citizen’s table. We are inhibited by the spectre of war: would a potential conflict force us to wait without acting? Or to adopt a positive resistance and participate in the creation of a new model?

Brands and businesses are waiting for certainties that are not forthcoming, and underestimate their role. But will your customers really reward you for your social efforts?

👉🏼 On June 17th, come and face up to your realities, share with and talk to 5 experts:

Reconciling or opposing business and societal activism? The combination of these visions will redefine your marketing approach for years to come:

• Hugues Rey, CEO of Havas – 15 years of perspective and evolution of the Meaningful Brands Study
• Adélaïde Charlier, European climate and human rights advocate and co-founder of Youth For Climate – The viewpoint of a responsible activist
• Anne-Catherine Trinon, Managing Director CAP Conseil – Empower sustainable transformation of organizations
• Fons Van Dyck, internationally renowned strategist – Marketing in the age of Trump
• Olivier Van Cauwelaert, sustainable and social entrepreneurship catalyst – Making the leap to positive impact entrepreneurship

Moderation prepared and led by Alain Mayné (transition strategist) and Stephan Salberter (co-founder Society Agency): ‘debate clash’, unanimity or nuances?

🔗 Places are limited – reserve yours today.

Debate from 17h to 19h – Networking from 19h to 20h.

Due to busy schedules, this session originally planned on 15/5 has been moved to 17/06. This postponement allows us to offer you a richer panel.