BAM Workshop: AI Marketing Operating System

From AI tools to autonomous marketing systems

In 2026, using AI to draft emails, summarise documents or generate content is no longer a competitive advantage. It is the baseline.

The real shift is different. AI is no longer just answering questions. It connects to your tools, understands your business context, coordinates multiple tasks and delivers results autonomously. Marketing teams are moving from chatbots they interact with to AI Operating Systems that work for them, continuously, in the background.

This workshop helps you make that transition systematically. You will not just understand the concepts, you will build and configure your first functional AI marketing operating system.

What you will take away

• A clear framework to evaluate AI platforms against your specific context and requirements
• Hands-on experience with advanced AI systems applied to real marketing workflows
• A configured Project, custom Skills, and reusable prompt library built for your deliverables
• A working AI Operating System setup you can implement immediately

Module 1: From AI chatbots to AI operating systems 

• Understand the shift from isolated tools to connected, autonomous systems.
• We map the three levels of AI maturity in marketing and identify your organisation’s position and next steps.
• You will see what level 3 looks like in practice: automated campaign reporting, continuous competitive monitoring, personalised communications at scale.

Module 2: Navigating the AI agent landscape 

• Claude, ChatGPT, Gemini, Copilot, Perplexity: what each platform does well, where its limits are, and how each positions itself as an AI Operating System.
• You will develop a framework to evaluate these tools against your IT environment, data privacy requirements and marketing use cases.

Module 3: Prompting with purpose

• Master structured instruction techniques that deliver consistent, high-quality outputs.
• Learn the anatomy of effective prompts, when to use different model types, and how to build a reusable prompt library organised by task type and brand voice requirements.

Module 4: Building your AI operating system (hands-on workshop) 

• Create a Project dedicated to your client, campaign or brand context.
• Configure instructions, reference files, tone of voice and business logic.
• Produce reusable marketing deliverables using Artefacts.
• Every participant builds a functional AIOS structure they can use immediately.

Module 5: Custom skills and workflow automation (hands-on workshop) 

• Build custom Skills that encode your brand voice and working methods.
• Connect your AIOS to Microsoft 365, Google Workspace or other tools in your stack.
• Automate complete workflows combining Projects, Skills and connectors.
• Every participant leaves with an integrated, working system.