BAM Training: Meaningful Marketing Academy
7 oktober, 9:00 am - 16:00 pm
At BAM, we pioneered the Meaningful Marketing Framework four years ago with the mission of guiding marketing practices and professionals towards continuous evolution and improvement. We’re thrilled to introduce a mini MBA format, taking our training a step further by integrating key questions that marketers commonly face (functional trainings) alongside the foundational principles of the Meaningful Marketing Framework.
Our unique training proposition offers a curated program designed by professionals, for professionals. With annual updates from our expert trainers, each module is meticulously revised, ensuring relevance and applicability. The training spans five fixed days per year, repeated twice annually. Emphasizing a progression in addressing marketers’ questions—from brand positioning to go-to-market strategy—the curriculum is always viewed through the lens of Meaningful Marketing.
This training will help you be and stay Future Fit!
Programme
- Day 1: Grow meaningful brands that matter (07/10)
- Day 2: Meaningfull Innovation (04/11)
- Day 3: Creating engagement & meaningful content (25/11)
- Day 4: Data in Marketing (02/12)
- Day 5: Go to Market (09/12)
Meet the Teachers
- Hamza Ouamari, Inclusive Marketer, Communication Strategist & Consultant
- Kristel Vanderlinden, Founder @ FutureKind
- Arnaud Tasiaux, Partner & Business Humanizer @ Innate Motion
- Steven De Smet, Head of Customer Experience Belux @ IKEA group
- Laurent Mikolajczak, Entrepreneur, Director, Facilitator
- Sarah Godard, Innovation Coach @ Strategyzer
- Joke Claessen, Author of The Ripple Effect / Impact narrative strategist
- Bart Lombaerts, Head of Content @ Spyke
- Olivier Van Duyse, Managing Partner @ US
- Oana Maria Camenita & Sofia Natal @ IBM
- Florent Diverchy, Marketing Intelligence Manager @ Produpress
- Ken Borremans, Managing Partner @ Comark
- Cédric Cauderlier, Co-Founder & Lead Digital Strategist @ Mountainview
- Tijs Dujardin, Co-Founder @ Chosen group
- Mathieu Swine, Experienced Sales leader / Expert / Consultant
Dates: 7 Oct, 4 Nov, 25 Nov, 2 Dec & 9 Dec 2025