BAM Training: Digital Marketing

This training starts from gaining tactical insight into useful digital tools that can be applied in drawing up a digital strategy. The common thread in this programme is the customer journey, which is translated into a digital channel within each session. At the end of this programme, you will be able to use data analysis to set up and optimise relevant touchpoints in the customer journey.

Learning outcomes

• What does a customer journey look like?
• What are the steps of a good digital plan?
• How to concretely outline your digital strategy and the corresponding touchpoints?
• The main tools of digital marketing and communication.
• How do you integrate these concepts and tools in your customer journey? How can you optimise the different touchpoints?
• New and interesting opportunities for your business.

Programme

• Session 1: Buyer persona & customer journey (16/10)
• Session 2: Search – Improve your search engine ranking with AI (23/10)
• Session 3: Introduction to Social Media (13/11)
• Session 4: Introduction to email & content marketing (27/11)
• Session 5: Introduction to Google Analytics (11/12)

Meet the Teachers

• Cédric Cauderlier, Co-Founder & Lead Digital Strategist @ Mountainview
• Frederik Vermeire, Senior SEO specialist & Managing Partner @ Ants
• Chris Demeyere, Social Media Consultant @ Punchline
• Amy Van Wingen, Freelance Communication Advisor
• Fabian Van de Wiele, Managing Director @ Clicktrust

Dates: 16 Oct, 23 Oct, 13 Nov, 27 Nov & 11 Dec 2025
Location: Virtual Classroom