Gisteren werden in Antwerpen de awards van Eurobest uitgereikt. Frankrijk ging aan de haal met de meeste trofeeën (71 om precies te zijn, waaronder drie Grands Prix), Duitsland eindigde tweede en het Verenigd Koninkrijk derde (wel met maar liefst zes Grands Prix).
Voor België won DDB Brussels de Grand Prix in de categorie Mobile met een campagne voor Base.
Ook werden er door ons land ook nog drie Gold (2x Publicis Brussels en 1x Bowling), tien Silver (3x Happiness, 1x DDB Brussels, 1x Publicis Brussels, 1x Famous, 1x BBDO, 1x Mortierbrigade, 1x Duval Guillaume en 1x Air) en achttien Bronze awards (5x Happiness, 3x Famous, 2x Publicis Brussels, 2x LDV United, 2x BBDO, 1x DDB Brussels, 1x Mortierbrigade, 1x Duval Guillaume en 1x Havas WW Brussels) gewonnen.
Hieronder het volledige overzicht van de winnaars.
BRANDED CONTENT & ENTERTAINMENT
19 winners: 1 Grand Prix, 3 Gold, 7 Silver, 8 Bronze
Grand Prix: CHI & Partners London, UK, Slide, Amazing in Motion`, Lexus International
CREATIVE EFFECTIVENESS
4 winners: 1 Grand Prix, 3 Creative Effectiveness Awards
Grand Prix: Forsman & Bodenfors Gothenburg, Sweden, Live Test Series`, Volvo Trucks
DESIGN
27 winners: 1 Grand Prix, 7 Gold, 7 Silver, 12 Bronze
Grand Prix: Rosapark Paris, France, Sounds of the City`, Thalys Train Network
DIRECT
38 winners: 1 Grand Prix, 5 Gold, 13 Silver, 19 Bronze
Grand Prix: Les Gaulois Puteaux, France, Snackholidays`, Transavia
FILM
18 winners: 1 Grand Prix, 3 Gold, 4 Silver, 10 Bronze
Grand Prix: adam&eveDDB London, UK, Monty`s Christmas`, John Lewis Partnership
FILM CRAFT
40 winners: 1 Grand Prix, 8 Gold, 14 Silver, 17 Bronze
Grand Prix: adam&eveDDB London, UK, Tiny Dancer`, John Lewis Financial Services
HEALTHCARE
9 winners: 1 Grand Prix, 2 Gold, 3 Silver, 3 Bronze
Grand Prix: Saatchi & Saatchi Geneva, Switzerland, The HIV+ Issue`, Vangardist
INTEGRATED
5 winners: 1 Grand Prix, 1 Gold, 1 Silver, 2 Bronze
Grand Prix: adam&eveDDB London, UK, Monty`s Christmas`, John Lewis Partnership
INTERACTIVE
45 winners: 1 Grand Prix, 3 Gold, 13 Silver, 28 Bronze
Grand Prix: Wieden+Kennedy Amsterdam, The Netherlands, Imagination Machine`, S7 Airlines
INNOVATION
5 winners: 1 Grand Prix, 4 Innovation Awards
Grand Prix: what3words London, UK, 3 Words to Address the World`, A Global Addressing Platform
MEDIA
41 winners: 1 Grand Prix, 7 Gold, 16 Silver, 17 Bronze
Grand Prix: Ogilvy Germany, Frankfurt, Rabbit Race`, Media Markt
MOBILE
15 winners: 1 Grand Prix, 1 Gold, 8 Silver, 5 Bronze
Grand Prix: DDB Brussels, Belgium, Phoneaddress`, Base
OUTDOOR
31 winners: 8 Gold, 13 Silver, 10 Bronze
PR
36 winners: 1 Grand Prix, 7 Gold, 14 Silver, 14 Bronze
Grand Prix: Saatchi & Saatchi Geneva, Switzerland, The HIV+ Issue`, Vangardist
PRINT
14 winners: 1 Grand Prix, 2 Gold, 6 Silver, 5 Bronze
Grand Prix: Ogilvy Paris, France, Coca-Cola Together-Peace`, Coca-Cola Together-Love`, The Coca-Cola Company
PRINT & POSTER CRAFT
12 winners: 2 Gold, 3 Silver, 7 Bronze
PROMO & ACTIVATION
38 winners: 1 Grand Prix, 6 Gold, 17 Silver, 14 Bronze
Grand Prix: McCann Erickson Bucharest, Romania, Sunday Grannies`, Vodafone Romania
RADIO
16 winners: 2 Gold, 4 Silver, 10 Bronze
GRAND PRIX FOR GOOD
FCB Inferno London, UK, This Girl Can`, Sport England
Andere speciale awards gingen naar…
ADVERTISER OF THE YEAR
Mercedes-Benz
NETWORK OF THE YEAR
1st Place: DDB Worldwide
2nd Place: BBDO Worldwide
3rd Place: Havas Creative Group
AGENCY OF THE YEAR
1st Place: adam&eveDDB, London
2nd Place: Forsman & Bodenfors, Gothenburg
3rd Place: BBDO Group Germany, Hamburg
INDEPENDENT AGENCY OF THE YEAR
1st Place: Forsman & Bodenfors, Gothenburg
2nd Place: Serviceplan, Munich
3rd Place: Grabarz & Partners, Hamburg
MEDIA AGENCY OF THE YEAR
1st Place: UM Romania, Bucharest
2nd Place: UM Frankfurt
3rd Place: Starcom MediaVest Group, Stockholm
EUROBEST GOLDEN PALM
1st Place: Blink Productions
2nd Place: Pulse Films
3rd Place: Somesuch
Meer info over de winnaars vindt u op Eurobest.com.
In 2016 vindt Eurobest plaats in Rome.
