BMMA: How AI turns customer interest into revenue

Your prospects are interested in you. They click. They comment. They send a message at 7:15 PM. They ask a question, then they move on. The problem isn’t the interest. The problem is what  happens next.

In most organizations: There’s no consistent presence. Response times are too long. Signals are picked up,. but not acted upon. Conversation doesn’t happen.Meanwhile, the traditional model (form, call center, follow-up) continues to operate, but it no longer reflects current practices. Your customers no longer expect a call back. They expect an answer: immediate, seamless, and relevant.

Result: You capture attention, but you lose intent. You invest in media, but you lose control over what that investment actually produces. It’s not a budget issue. This isn’t a talent issue. It’s a system issue.

Today, performance hinges on your ability to be present when the signal appears, to engage in real-time conversation, and to transform that interaction into a decision. This is the architecture we will explore during this session.

This isn’t a conference on AI. It’s a brainstorming session on how to rethink your system and regain control over attention, conversation, and revenue.

Speakers

• Antoine Nelis — Managing & Strategic Director, EVO | Origin Group
• Marion Min — CEO, Leadist & Gravity Influencers, Commercial Director, Origin Group