CommPass Intro Class: What Ad Blockers Really Do
21 januari, 2026, 13:30 pm - 15:30 pm
Agenda
13h30-14h30: Ad-blocking : A myth or a reality?
by Nicolas Jacqmin, Data & Insights Expert at WPP Media
Has online advertising become invisible when people activate the notorious ad blockers? Learn in this session who activates them, which ad blockers are most popular, the devices they impact most, and the real reasons people use them. Come and discover the extent to which ad blockers really block ads and its impact on advertising recognition.
14h30-15h30: Deblock the Truth
by Gauthier Elslander, Managing Director BPX
Belgian Publishers are raising awareness against exaggerated blacklisting on local news sites.
Voor wie?
Voor alle media-experten zowel bij agencies als bij media, regies en adverteerders.
De presentatie wordt gegeven in het Engels. De deelnemers kunnen reageren in de taal van hun keuze.
Wanneer?
21 januari 2026 van 13u30 tot 15u30.
Deze cursus zal ONLINE aangeboden worden.
Sprekers
Nicolas Jacqmin – Data Analyst bij Choreograph / GroupM
Gauthier Elsander – Managing Director van Belgian Publishing Experience (BPX)