BMMA Lunch – From the field: implementing a marketing AI project

The BMMA breakfast meetings are back after a break of three years.

Nicolas Frerejean (GS1) and Cédric Cauderlier (Mountainview) will discuss the steps that make (or break) an AI marketing project.

From the brief to the scope, from data to brand guidelines, to organization and adoption, they will review key decisions and trade-offs.

And they will share concrete examples, the sticking points encountered, and what really unlocked progress. The goal: to give you immediately usable benchmarks for your own initiatives.

The two speakers

Nicolas Frerejean is Global Vice President of Marketing & Go-to-Market at GS1. He built his marketing career at Procter & Gamble, Danone and Nomad Foods, where he managed brands and launches in several markets. Accustomed to international environments, he excels at coordinating between headquarters and countries and implementing effective governance. His approach is pragmatic, focused on business impact and measurement.

Cédric Cauderlier is the founder of Mountainview and a digital strategy consultant. He supports international groups with marketing structuring, applied AI, and content governance, with a focus on adoption by teams. As a speaker and trainer, he emphasizes operationalization and tangible results. His style is clear, actionable, and value-centered.