DPG Media Advertising – Webinar: Discover how broadcast TV drives video campaign success

Connected TV (CTV) is reshaping how audiences watch video and how advertisers connect with them. With viewership and ad spend rising, what role do broadcasters play in this dynamic landscape?

What’s in it for you? Join the DPG Media webinar to explore the latest CTV trends and see how broadcasters are staying powerful drivers of results.

Agenda

1. CTV advertising in Europe
by Ophélie Boucaud, Principal Analyst @ Dataxis
This presentation highlights how CTV ad spend is evolving and how it differs between different countries, emphasizing the unique situation in Belgium.

2. Advanced TV Advertising in the UK
by Zoe Harkness, Head of Partnerships @ Thinkbox
Discover how the UK’s video landscape has evolved and how broadcasters are addressing the challenges and opportunities of this new TV reality.

3. The power of Broadcast (C)TV
by Bernd Strauven, Advertising Researcher @ DPG Media Advertising
Learn about the first impact results of our newly launched CTV Brandfacts and discover insights of our latest DPG Media Beats Survey, highlighting the premium power of Broadcast TV.

Hosted by Bernd Strauven