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Ooyala Global Video Index 2016 Q4

mobile devices OLV (online video) Ooyala smartphones tablets
Ooyala Global Video Index 2016 Q4

Ooyala’s new Q4 2016 Global Video Index has the details, in a brand-new breakdown of video viewing habits by global regions.

• In APAC, short-form desktop viewing was 28% higher than the world average
• Long-form viewing on tablets was 19% higher in Latin America than the rest of the world.
• Nearly 60% of all EMEA video plays were on mobile devices

The report also has details on smartphone growth (still going crazy), advertising trends (pre-rolls are getting shorter) and much more.

 

Download the Q4 Video Index here.

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