This bulletin from Mediascope Europe brings you an analysis of automotive consumers focusing on how today`s online environment, with multiple internet devices, is impacting their media behaviours and brand connections.
Key insights:
Automotive consumers connect via a variety of different devices, increasing the reach of automotive websites with half of all tablet users visiting car and motoring websites monthly.
They are engaging with brands online with 7 in 10 mobile users visiting their favourite brands websites.
Automotive consumers are confident online shoppers buying more products online than the average European.
6 in 10 multi-task their TV time with the internet providing automotive advertisers with clear multi-screen campaign opportunities.
This bulletin also includes complementary case studies and third party research data.
