Unleash the Full Potential of OOH

Out-of-Home isn’t just evolving, it’s accelerating

Join us for the fifth edition of ‘Unleash the Full Potential of OOH’, where industry leaders, innovators, and forward-thinking marketers come together to explore how data, AI, creativity, and innovation are shaping OOH advertising.

Hosted by billups, this half-day event brings together bold thinking, practical insight, and meaningful conversation – all focused on what’s working now and what’s coming next.

What You’ll Experience

Keynote sessions led by voices shaping the future of OOH

Expect sharp perspectives from leaders across media, technology, and brand strategy, covering:

• The evolving role of OOH in omnichannel performance strategies
• How programmatic is delivering smarter, more accountable campaigns
• AI’s growing influence on creative effectiveness and optimisation
• The shift toward attention-based and outcome-driven measurement
• Market-specific insights redefining the Belgian OOH landscape

We’re finalizing an exceptional lineup. Follow us on LinkedIn and be the first to see who’s stepping onto the stage.

Additional highlights include:

• A high-level fireside conversation exploring where the industry is headed next
• Deep dives into creative strategy, automation, and measurable performance
• A refreshed speaker lineup bringing new perspectives to the stage
• Purposeful networking connecting marketers, agencies, media owners, brands, and technology partners

Why Attend?

The pace of change in OOH is no longer gradual; it’s exponential.

If you’re navigating media investment decisions, driving digital transformation, or rethinking how OOH fits within an omnichannel ecosystem, this event is built for you.

You’ll leave with:

• Clarity on performance and accountability
• Real-world examples grounded in measurable results
• Strategic insight you can apply immediately
• A sharper understanding of where the market is heading