Economy in France may be in the doldrums, but the country`s digital advertising market is thriving. According to the most recent edition of the Observatoire de l`e-pub, issued by le…
ARCHIVE ▸ Wim Van Loock
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Belgians are the most optimistic they`ve been since 2012, reaching a confidence level of 83 index points according to Nielsen`s Consumer Confidence Index Report. Belgians remained more confident than Europeans…
Suite à la saison des festivals The House of Marketing, un bureau de consultance en marketing, a envoyé une étude aux marketeurs belges. Celle-ci les interrogeait sur l`importance du sponsoring…
New analysis by Google and Pixability shows investment and engagement with brands’ YouTube content is rising. Google and video ad platform Pixability analyzed the trends for the world`s 100…
According to ZenithOptimedia`s new Advertising Expenditure Forecasts, in 2017 the internet will be the biggest advertising medium in 12 key markets, which together represent 28% of global adspend. In four…
Après une longue attente (exprimée en années!), le CIM vient enfin de sortir une étude de référence sur le profil de l`audience Internet (le traffic était déjà fourni). Cette source…
Le document joint contient un aperçu de l`audimétrie pour mai 2015.
Les mises à jour des standards pour le display, l`online video, le mobile et les tablettes sont disponbiles via le lien suivant
Le document joint contient un aperçu des investissements publicitaires avril 2015.
advertising
DOOH (Digital Out-Of-Home)
investissements publicitaires
out-of-home
PwC
reclame-investeringen
...
The total global advertising revenues will rise at a CAGR of 4.7% to 2019. Like consumer revenues, advertising will see digital growth and non-digital resilience: while global digital advertising revenue…