This White Paper aims to help advertisers, agencies and publishers formulate their programmatic strategies by detailing some key factors to consider.
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Plus d'articles Programmatic Buying 2
Once again, programmatic trading accelerated throughout Europe. Overall, programmatic ad spending increased 16% from 2Q14 to 3Q14, and year-over-year growth topped 200% from 3Q13 to 3Q14. September 2014 saw rapid…
At its panel at dmexco 2014 today, IAB Europe announced that it has joined forces with IHS Technology to size the programmatic market at a European level1. Recognising the growing…
The IAB Europe Programmatic Trading White Paper addresses current challenges faced by the industry, including the control over big data, transparency and the role of Programmatic Trading in the digital…
The real-time digital economy is here, turning many industries upside down and leaving marketers across Europe wrestling with empowered customers and digitally fuelled competition. Marketers face an explosion of data…
2013 a été une année de croissance extrême de la publicité programmatique. Selon le rapport d’Adform sur les tendances RTB de l’Europe, les annonceurs européens ont, en 2013, dépensé…
In this presentation an answer on the following questions: How do marketers feel about using paid social media advertising? What opportunities lie ahead in video, mobile and native advertising…
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