The following topics are presented: How marketers are budgeting and organizing for paid vs. organic social marketing Why mobile is critical and how video fits in How real-time marketing is…
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This report describes how geotargeting works and the opportunities it creates for advertisers with the aim of educating the market. Geotargeting is about reaching a target group on the…
Chaque semestre, MediaSpecs, le moteur de recherche en ligne avec de l’information au sujet des médias de publicité en Belgique et au Luxembourg, publie une mise à jour de sa…
Videology, une des plus grandes plates-formes de vidéo dans le monde, a constitué une vue d’ensemble du marché de la publicité vidéo dans l’UE. Au total, plus de 1,5 milliards…
The IAB Europe Programmatic Trading White Paper addresses current challenges faced by the industry, including the control over big data, transparency and the role of Programmatic Trading in the digital…
Mobile display surpasses 10% share of total display for the first time Online video breaks 1bn barrier Paris 20 May 2014 At the 8th edition of its…
Tous les six mois, MediaSpecs, le moteur de recherche en ligne des informations sur les supports publicitaires en Belgique et au Luxembourg, fait le point sur sa base de données.…
Belgian professional publishers analysed in depth the new mobile landscape and collected the most important data such as page requests on the mobile websites and downloads of the…
This bulletin provides an analysis of online shopping in Europe and the media consumption habits of online shoppers: E-commerce is booming in Europe Conversion rates up amongst…
Deloitte has for the third time conducted the Global Mobile Consumer Survey an annual snapshot of the mobile consumer. The survey offers insights from 37,600 respondents in more…