L`AdEx Benchmark survey annuel est le guide pour le statut du marché européen de l`Online Advertising et a été pblié le 23 mai 2013 à la conférence IAB Europe`s Interact…
17 Oct 2017 | Bart Kuypers
According to Zenith’s Mobile Advertising Forecasts 2017, 66% of individuals in 52 key countries will own a smartphone in 2018. Tablet ownership is stabilising at about 20%. Mobile devices account for 73% of time spent using the internet in 2018.
10 Août 2017 | Wim Van Loock
Les téléphones portables se sont développés rapidement pour devenir des dispositifs précieux dans nos vies. En fait, pour beaucoup de personnes ce ne sont pas seulement des appareils, mais ils…
L’achat programmatique de display et de vidéo va augmenter énormément dans les années à venir, selon les derniers résultats d’une étude qu’a menée Magna Global sur le marché mondial du…
At the 9th edition of its annual Interact conference IAB Europe today announced that online advertising grew 11.6% to a market value of 30.7bn in 2014. The AdEx Benchmark…
Spending on digital ads in France is expected to pass the $3 billion mark this year and account for 20.2% of total media ad spend, with this number increasing to…
L`IAB (Internet Advertising Bureau) regroupe plus de 200 membres issus du monde média et publicitaire belge. Sa mission est de devenir l`unique référence au monde en termes d`informations qualitatives, innovantes…
Last year, global mobile ad spending increased 105.0% to total $17.96 billion, according to new figures from eMarketer. In 2014, mobile is on pace to rise another 75.1% to…
In this presentation an answer on the following questions: How do marketers feel about using paid social media advertising? What opportunities lie ahead in video, mobile and native advertising…
UK digital advertising spending will reach £6.1 billion (over $9.68 billion) this year, eMarketer estimates, and rise another 37.7% between 2013 and 2017, when it will tally £8.4 billion (around…
IAB Europe`s annual AdEx Benchmark survey the definitive guide to the state of the European online advertising market was released at IAB Europe`s Interact conference in Barcelona (May…
This chart of Statista, a German-American statistics company, shows the estimated mobile advertising revenues of the largest mobile ad selling companies in the United States.