Plus d'articles Iab Europe 2

This White Paper aims to help advertisers, agencies and publishers formulate their programmatic strategies by detailing some key factors to consider.

At the 9th edition of its annual Interact conference IAB Europe today announced that online advertising grew 11.6% to a market value of €30.7bn in 2014.   The AdEx Benchmark…

Advertising is essential to the success of the European digital market. It has a key role in helping fund digital content, services and applications, making them widely available at little…

Campaigns measuring viewability or specifically viewable ad impressions are today proving to deliver on the drive towards quality for brand advertisers as they seek guarantees for their marketing investments. Viewability…

At its panel at dmexco 2014 today, IAB Europe announced that it has joined forces with IHS Technology to size the programmatic market at a European level1. Recognising the growing…

The IAB Europe Programmatic Trading White Paper addresses current challenges faced by the industry, including the control over big data, transparency and the role of Programmatic Trading in the digital…

The real-time digital economy is here, turning many industries upside down and leaving marketers across Europe wrestling with empowered customers and digitally fuelled competition. Marketers face an explosion of data…

Mobile display surpasses 10% share of total display for the first time   Online video breaks €1bn barrier   Paris 20 May 2014 – At the 8th edition of its…

This bulletin from Mediascope Europe brings you an analysis of automotive consumers focusing on how today`s online environment, with multiple internet devices, is impacting their media behaviours and brand connections.…

IAB Europe`s annual AdEx Benchmark survey – the definitive guide to the state of the European online advertising market – was released at IAB Europe`s Interact conference in Barcelona (May…