Ce livre blanc s’intéresse à la technologie Blockchain et à son application dans la publicité digitale. Pour cela, un appel a été lancé auprès d’experts de différents secteurs, sous la direction de l’IAB Europe Education & Training Committee.
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Plus d'articles Digital Advertising
big data
data driven marketing
digital advertising
emotional targeting
mobile
mobile advertising
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More than 60% of music streaming is tied to “moods and moments” and done on mobile, according to a report of GroupM and Spotify. GroupM expects these streaming mobile activities to translate into entirely new budgets for ad spending.
AdEx Benchmark Survey
digital advertising
IAB Belgium
IAB Europe
Patrick Steinfort
Stéphanie Radochitzki
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Selon l`étude AdEx Benchmark, réalisée par l’IAB Europe, les budgets consacrés à la publicité digitale ont atteint l’an dernier quelque 36 milliards à l’échelle européenne, soit une croissance de 13,3%…
Economy in France may be in the doldrums, but the country`s digital advertising market is thriving. According to the most recent edition of the Observatoire de l`e-pub, issued by le…
Advertising is essential to the success of the European digital market. It has a key role in helping fund digital content, services and applications, making them widely available at little…
It`s clear that the Internet of Things (IoT) has huge implications for the future of digital technology and more specifically for the digital advertising industry. This new white…
The IAB Europe Programmatic Trading White Paper addresses current challenges faced by the industry, including the control over big data, transparency and the role of Programmatic Trading in the digital…
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