This new whitepaper from the IAB’s Future Trends Working Group examines key developments in data. Experts from Brilliant Noise, Future Foundation, Initiative, Sizmek and the IAB offer their thoughts…
04 Jan 2017 | Bart Kuypers
More than 60% of music streaming is tied to “moods and moments” and done on mobile, according to a report of GroupM and Spotify. GroupM expects these streaming mobile activities to translate into entirely new budgets for ad spending.
L`IAB (Internet Advertising Bureau) regroupe plus de 200 membres issus du monde média et publicitaire belge. Sa mission est de devenir l`unique référence au monde en termes d`informations qualitatives, innovantes…
Étant donné que The House of Marketing analyse tous les ans les tendances et les défis auxquels est confronté le marketeer et que l`Union Belge des Annonceurs suit les…