IAB Afterwork 5@7: Sovereignty of tech and tools in Europe and Belgium

As Europe accelerates its digital transformation, questions around technological sovereignty are becoming impossible to ignore. Who controls the tools we rely on? Where is our data stored and under whose rules?

In this session, IAB Belgium, powered by BAM, invites you to explore the growing tension between global tech dominance and the rise of local European alternatives. From platforms and data infrastructure to marketing tools and innovation ecosystems, we’ll compare global versus local approaches and examine what it means for businesses operating in Belgium and beyond.

The format will bring together diverse perspectives: three keynote speakers will set the stage with a European and global outlook, while a panel of 6 à 8 industry experts will dive into the Belgian and local reality. Representatives from leading organizations such as DPG, Adastone, Azerion and others will share their insights, experiences and opinions.

Join us for a forward-looking conversation on how organizations can strike the right balance between efficiency, independence and trust in an increasingly complex digital landscape.

Program

16:45: Doors open & Welcome

17:00 – 18:00: Fireside chat between Alain Heureux and his 4 Guests : Christian Van Thillo – Chairman EPC and Chair DPG Media, Valérie Molitor – General Manager Global Brand Boursin, Thierry Geerts – CEO Chamber of Commerce Brussels Region and the European Commission (speaker to be announced soon)

18:00 – 19:00: Panel discussion between Alain Heureux and his two co-moderators Agnes Maqua as a lawyer at Adastone and Lindsay Auwers as President of Club33 (young professionals)

Debating with some captains of the Belgian Digital Advertising Industry : Siegert Dierickx from Multiminds, Florent Diverchy from Azerion,  Ludovic de Barrau from VIA, Toon Diependaele from Loterie Nationale, François-Xavier Le Ray from the Trade Desk and Coralie Vrancken from Rossel.