IAB Afterwork 5@7: The Evolution of Search in the Age of AI and Retail Media

IAB by BAM is excited to invite you to the next edition of IAB Afterwork 5@7, happening on Thursday September 25 at iO Antwerp. This time, they’re diving into one of the most dynamic topics of the moment:

🔍 The Evolution of Search in the Age of AI and Retail Media

Search is no longer just about keywords and rankings. As conversational AI, retail media networks and discovery-driven platforms change the way consumers interact with content and products, the rules are being rewritten.

Join for an inspiring afterwork session where we’ll explore:

• How AI is reshaping product discovery and consumer intent
• The growing role of retail media in search strategies
• What SEO looks like beyond Google – including AI tools like ChatGPT, Perplexity, and Claude

Through keynote talks and expert panels, you’ll gain actionable insights on how these changes impact content, performance marketing, data strategies and more.