IAB Afterwork 5@7: Agentic AI and the future of brand-consumer relationships

Agentic AI is reshaping digital advertising. From autonomous optimization to hyper-personalized experiences, these systems don’t just execute tasks they make decisions. For brands, this creates powerful opportunities to drive performance and efficiency, while raising new questions around control, transparency and trust.

Join us at theis IAB Afterwork to explore how Agentic AI is impacting brands today and what it means for your advertising strategy next.

Program

16:30: Doors open

17:00 – 19:00:

• Setting the scene with Dimitris Beis (IAB Europe)
  Kick off the evening with a global and European perspective on Agentic AI. Explore how cultural and technological differences shape adoption, hear the latest from the IAB working group on usage, trends, and challenges, and understand what this means for brands navigating the evolving AI landscape.
• Use cases with BOL
• Closing debate moderated by Alain Heureux