CommPass Masterclass: Attention

This new masterclass explains how attention is measured and how it impacts campaign performance. It also provides an overview of the media landscape and how to interpret and apply data effectively.

You will explore why attention matters as a KPI beyond traditional metrics, whether it is the right way to measure success, and how it is assessed across different media channels and platforms.

A balanced view of the benefits and pitfalls of attention.

Speakers

Bernard Cools – Chief Intelligence Officer at Space

Sofie Rutgeerts – Senior Manager & Consultant EGTA – Zophir&Zeal

Iris Verdoodt – Media Effectiveness Strategist at WPP Media – Mindshare