BMMA in Action: Start using LinkedIn strategically

Today, everyone is on LinkedIn. But very few professionals truly know how to use it to be visible, credible and attractive.

LinkedIn has evolved. The platform now analyzes coherence, expertise positioning, and interaction quality — not just likes or posting frequency. During this session, you will learn how to align your profile, your content, and your engagement with how LinkedIn works today.

And most importantly: you will apply everything live.

During the evening, you will:

1. Understand why LinkedIn matters — for your profile
Whether you’re a junior, a senior professional, a manager, or representing a company, LinkedIn is now a key space for visibility, credibility, and opportunities.

2. Understand how LinkedIn’s algorithm really works today
So you stop posting randomly and start using the platform strategically — with coherence between your profile, your content, and your interactions.

3. Discover the content formats that work
Text posts, carousels, visuals, video — what each format is good for and when to use them.

4. Learn best practices for content and comments
How to write strong hooks, structure your posts, and use comments as a real visibility lever.

5. Optimize your profile live
We review key elements together: photo, headline, About section, positioning, experience.

The goal: a profile that makes people want to contact you, collaborate with you, or recruit you.

6. Know what to say and what to post
You’ll leave with content angles and ideas adapted to your expertise, your role, and your goals — because LinkedIn is a social network, not a corporate brochure.

7. Turn strategy into action during the session
You will apply what you learn in real time — refining your positioning, structuring content ideas, and using practical tools you can reuse after the event.

8. Get a practical framework for all your future content
A simple checklist to evaluate your posts before publishing and increase your chances of impact.

By the end of the evening, you leave with:

• Clear optimizations for your LinkedIn profile
• Concrete content inspiration tailored to you
• A better understanding of what works (and what doesn’t anymore)
• Practical tools and frameworks to take action confidently

In short: less confusion, more strategy — and most importantly… action.