In this presentation an answer on the following questions: How do marketers feel about using paid social media advertising? What opportunities lie ahead in video, mobile and native advertising…

  Tablets have reached far beyond the ranks of early adopters and into the hands of older mobile adults across mature markets, according to research from Deloitte. Read the results…

  This presentation addresses these key questions: What is the role of mobile devices within today`s multiscreen, multiplatform landscape? How do social media and video content bridge consumers` cross-screen interactions?…

UK digital advertising spending will reach £6.1 billion (over $9.68 billion) this year, eMarketer estimates, and rise another 37.7% between 2013 and 2017, when it will tally £8.4 billion (around…

  Each year we product trends based to help us think about how the worlds of technology and media will change over the next few years. There are lots of…

Aegis Media and Social Misfits Media, a social media consultancy for charities and NGOs, have published a best practice guide for charities, NGO`s and social enterprises to help navigate the…

This bulletin from Mediascope Europe brings you an analysis of automotive consumers focusing on how today`s online environment, with multiple internet devices, is impacting their media behaviours and brand connections.…

  This bulletin provides an analysis of online shopping in Europe and the media consumption habits of online shoppers: • E-commerce is booming in Europe • Conversion rates up amongst…

  Deloitte has for the third time conducted the Global Mobile Consumer Survey – an annual snapshot of the mobile consumer. The survey offers insights from 37,600 respondents in more…

  Les marketeers du monde entier sont optimistes en ce qui concerne la croissance de leur budget marketing. Voici ce qui ressort de l`enquête menée par l`International Federation of Direct…