MEDIA AGENCY OF THE YEAR
SPACE
MEC
MAXUS
MEDIA SALES HOUSE OF THE YEAR
MEDIALAAN
JCDECAUX
PEBBLE MEDIA
MEDIA ADVERTISER OF THE YEAR
KRISTIEN MERCKAERT – Media Manager Benelux – Danone Group
VALÉRIE MORFITIS – Country Media Manager – Unilever
MIGUEL AGUZA – Country External Communication Manager – Ikea Belgium
BEST MEDIA RESEARCH
ZENITHOPTIMEDIA: In Brand Purpose we trust, in Trustpoints we believe
HAVAS MEDIA: Meaningful Brands
SANOMA: BrandCompass
INNOVATION & DEVELOPMENT AWARD
PHD: Beyond the last click
MAXUS: Programmatic radio for Sunweb
SBS: De Pauzeknop-reclame
PREDICUBE & PEBBLE MEDIA: Premium Alternative for targetting on Facebook and Google
NEWSWORKS: Le mariage entre digital et traditionnel
BEST USE OF SOCIAL & EARNED
ZENITHOPTIMEDIA: Tena – Launch of Lights
MINDSHARE: Vlaamse Overheid – Vlaamse Havendag
SERVICEPLAN: Vlaamse Overheid – #CopyZonderTaaltelefoon
PHD MEDIA: Telenet – Game of Thrones #ChooseSides
SPACE: Maes – Vollenbak Engagement
BEST USE OF INTERACTIVE
MAXUS: Sunweb
HAVAS MEDIA: JDE – l’Or Espresso
LINKMAN: Lacroix – Grote smaaktest
MINDSHARE: Vlaamse Overheid – Vlaamse Havendag
SPACE: American Tourister – Lock ‘n Roll
BEST CREATIVE MEDIA USE
SERVICEPLAN: Coca-Cola – Laugh Mob
ZENITHOPTIMEDIA: Mercedes – City Guides
DUVAL GUILLAUME MODEM: Stad Antwerpen – Open Window
PHD MEDIA: Mora – JIM’s Chicken Stache
INITIATIVE & DDB: Ikea – Küss
BEST USE OF PERFORMANCE MARKETING (= l’ancien BEST USE OF SEARCH MARKETING)
MAXUS: Fiat Chrysler – Lead Generation Strategy
ZENITHOPTIMEDIA: Disney – Disneyland Paris
MEC: Toyota – Audience segmentation
SPACE: Electrabel – Kito, great game for lead generation & CRM
HAVAS MEDIA: Hello Bank – How to define & optimize a performance strategy?
BEST MEDIA STATEGY
SPACE: Desperados – Go Fun Yourself
ZENITHOPTIMEDIA: Eni – Anna
PHD MEDIA: Telenet – Play Sports
SPACE & LEO BURNETT: Dash – A Familie Story
MAXUS: Sunweb
La cérémonie de remise des prix aura lieu le jeudi 21 avril.
