CommPass Intro Class: Attention for Starters

This introductory class provides a clear foundation in attention and measurement. It explains what attention means in a media context, why it is becoming an important metric, and how it relates to traditional performance indicators. In this Intro Class, we cover the basics of attention, helping you understand the differences between various types of data, and/or preparing you for the Attention Masterclass taking place in November.

Cette formation sera proposée en ligne.

Orateurs

• Bernard Cools, Chief Intelligence Officer @Space
• Sofie Rutgeerts, Senior Manager & Consultant @EGTA – Zophir&Zeal
• Iris Verdoodt, Media Effectiveness Strategist @WPP Media – Mindshare