DPG Webinar: How video advertising drives effectiveness in 2026

Consumers have never watched more video than they do today. Advertisers have never invested more in video than they do in 2026. Yet creating memorable impact has become harder than ever.

In a world where 85% of digital ads fail to capture more than 2.5 seconds of active attention, video effectiveness is no longer just about being seen. It’s about being remembered, whilst unlocking the power of co-viewing, and accurately measuring today’s fragmented video landscape.

Together with industry experts, we’ll explore:

• Why premium video environments create stronger attention and memory impact.
• Co-viewing on Full Connected TV and how it can increase engagement and ad effectiveness.
• What early learnings from DPG Media’s MIP Connected TV studies reveal about Full CTV campaigns.
• Why cross-media synergy is becoming essential for growth in fragmented video ecosystems.
• How tools like TOVA help simplify video campaign orchestration and measurement.